O bag follows the concept of the O clock watches - interchangeable accessories that allow you to customise your bag to your own style and preferences. There are 3 styles in 20 vibrant colours - a shopping bag, a beach bag and a city bag each with a choice of handles, interiors and pockets.

O bag will be available from mid April 2012 - for more information or to place advance orders call 0845 519 6161